In today’s class we learned about customer profiling and shop analysis which we are supposed to use in our trips and in future classes, to be honest I am not the best at the communication side of fashion and I was a bit nervous about the class it was not the easiest but I got the hang of it as the class to see that in the first half of the class we were what about customer profiling and how what they are wearing can tell us multitudes about them that it is deeper than just a few pieces of clothing and accessories put together like how the colour they have chosen to wear as well as the feet of the clothing as well as the Aira the clothing belongs to can tell us so much about them and as well as give us a glimpse into their personality as well as give us insight into their preference of brands and textures of fabric they like as well as the type of accessories they prefer
In the second part, we learnt about comparative shopped reports and how everything matters and has a particular purpose from the font of the logo to the colour scheme of the interior design and along with how the clothes are displayed
This knowledge will help me in designing for specific brands and individuals in the future
This also made me realise the importance of attention to detail even if something seems insignificant it is a part of a larger scheme it has a particular intention behind it and is chosen with a particular purpose in mind
My favourite part was going through the walk Street style and seeing all the amazing looks, they were all so interesting that it was quite difficult for me to pick just one of them also I greatly enjoyed breaking down peoples looks and analysing them
I would say the class was an overall success and help me get a clearer understanding the communication is part of fashion